Videos make blog posts, professional and business websites and social media attractive thus more individuals are embracing video ads on various platforms all over the internet. Sites, blogs and social media that have no videos will soon lose meaning to most people hence you should do your best to adopt the use of video ads. Videos can increase the rankings of a site on search engines. Here are several methods of increasing your SEO rankings using videos.
Use captions or transcriptions on your SEO videos. Search engines use text to crawl and index online content hence your videos need texts that you can provide to it using transcriptions. A video that has been indexed video properly is ranked higher by search engines hence the video can be viewed and clicked on by more people. Video transcriptions or captions allow viewers to watch your videos in public places. Viewers do not like irritating other people with noisy video ads. The contents of the video will not change when the viewer uses video transcriptions to turn the video to silent mode.
Your videos should be of high quality because search engines require that your site should match their algorithms. Search engines also consider the number of viewers your videos attract and the relevance of your content to users of the internet. You need to use quality camera, ensure that the lighting and the background sound is alright, and minimize background noise and other things for you to have quality videos that will attract more viewers. More people are also attracted to quality videos.
Create mobile-friendly videos because most of the people in this generation own and use smartphones more than any other computerized communication device. Ensure that the length, loading speed, dimensions of the video will allow it to be viewed on a mobile phone. Few people will be less interested in a video that takes ages to load or is too lengthy. The images on the video should fit the size of the screen of any mobile phone. When more customers are comfortable to view your video on their mobile phones, your SEO ranking will grow.
The quality and attractiveness of thumbnails will determine the number of people who will be attracted to your videos. A thumbnail is an image that is displayed on the videos before you click on it. A thumbnail tells the story of the video in summary in the form of an image. Auto selected thumbnails are not recommended because they can go into freeze form and prevent the video from playing or the viewer may not be able to reorganize the videos.